SCOPE OF THE JOB

As Sr Digital E-Commerce, you will own the end-to-end direct-to-consumer business, including full P&L responsibility, while leading the strategy and execution across site operations, merchandising, CRM, and customer experience. This is a hands-on leadership role that requires both strategic oversight and operational execution, focused on driving revenue growth, optimizing performance across the funnel, and elevating the overall digital experience. You will play a critical role in scaling the ecommerce business and ensuring alignment across cross-functional teams to deliver measurable commercial results.

RESPONSIBILITIES

▪ Own DTC revenue and profitability, managing the full P&L of a high-volume ecommerce business

▪ Define and execute the digital commerce strategy to drive growth across traffic, conversion, and retention

▪ Lead merchandising strategy and daily site optimization to maximize revenue performance

▪ Build and manage the promotional and product launch calendar aligned with commercial targets

▪ Partner with demand planning to align inventory, forecasting, and sales plans

▪ Oversee CRM strategy (email, SMS) to drive engagement, retention, and customer lifetime value

▪ Monitor and report on key performance metrics, identifying opportunities to improve conversion, AOV, and repeat purchase

▪ Lead end-to-end website operations, including content updates, QA, order flow, and issue resolution

▪ Collaborate cross-functionally with marketing, creative, product, and technology teams

▪ Continuously optimize the digital customer experience, including checkout flow and site usability

▪ Identify and implement new initiatives to scale online revenue and improve performance

▪ Ensure accuracy of site content and compliance with legal and brand standards

QUALIFICATIONS

▪ 7+ years of experience in digital commerce or ecommerce leadership roles

▪ Proven ownership of DTC P&L for a scaled ecommerce business (multi-million revenue, $25M+ range or similar complexity)

▪ Strong experience managing merchandising, CRM (email/SMS), and cross-functional teams

▪ Deep understanding of ecommerce performance levers (traffic acquisition, conversion rate, AOV, retention)

▪ Strong commercial and analytical mindset with the ability to drive revenue growth

▪ Experience operating in fast-paced, high-growth, consumer-facing environments (beauty or similar industries preferred)

▪ Demonstrated ability to execute both strategically and operationally in hands-on roles

▪ Experience working with demand planning, forecasting, and inventory alignment

▪ Familiarity with ecommerce platforms and tools (e.g., Shopify or similar ecosystems)

▪ Strong communication, organization, and stakeholder management skills

▪ Data-driven decision-making with a focus on performance and continuous optimization

▪ Entrepreneurial mindset with the ability to adapt quickly and solve complex problems

We do not discriminate in the acceptance or referral of candidates on the basis of race, color, religion, sex, age, national origin, marital status, disability, or other legally protected characteristics.

Apply Here: https://www.cpkrell.com/jobs