Creative Director

Tulsa, OK

THE COMPANY

Our Client entered the direct-selling scene with a premier product revolutionizing lip color quickly became a hit among hard-working women. Things didn’t stop there! The product line and global reach has expanded into new categories and markets, as they work to empower individuals to be successful business owners. 

They are on the cutting edge of anti-aging skin care, nourishing hair care, and long-lasting color technology with proprietary formulations. Their products are formulated with no animal by-products, in compliance with FDA regulations, and made in the USA for strict quality control. 

SCOPE OF THE JOB

Our client is looking for an experienced Creative Director. Leading a team of thinkers and doers, the right Creative Director will bring a mix of marketing expertise, impressive design skills, and business understanding to the position, promoting the company, the sales force, and the customers. 

We are looking for an experienced manager of people, someone who can inspire others and take creativity to a new level, as the company continues to grow while embracing the history of the 25-year-old brand. The ideal candidate will have a natural eye for design and a drive to inspire dynamic ideas that connect with all types of audiences

RESPONSIBILITIES 

• Build, lead, and review the work of the creative team in the production of all web, print, and digital marketing collateral.
• Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.
• Collaborate with the marketing, sales, and events departments in developing marketing plans, analyzing results, and identifying opportunities.
• Develop creative content for internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies.
• Understand the development and use of content across all platforms from social to web to print.
• Analyze brand tracking, market trends, consumer need, and the competitive landscape.
• Meet budget standards by forecasting and managing expenses.
• Coordinate with outside vendor partners on content projects, including in-studio photo and video shoots, event production, commercials, and more.
• Other duties as requested by business need.

QUALIFICATIONS 

• Bachelor's degree in art, marketing, or business.
• 7 years of related experience with 3+ years of creative direction in an agency or corporate setting working for direct-to-consumer brands, preferably cosmetics.
• Years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget.
• Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print.
• Proven experience with concept development.
• Highly skilled in leading a team of creative talent.
• Strong creative vision with an understanding of business objectives.
• Knowledge of or experience within the Direct Sales industry is a plus.
• Beauty-obsessed or beauty-related professional experience is a must.
• Must be personally obsessed and professionally skilled with technology and social tools: Adobe Creative Suite, Canva, Google, Instagram, TikTok, etc.
• Experience with online project management tools such as Basecamp.
• Proficient in both Mac and PC platforms.
• Consistent and regular attendance is expected.
• Relocation is required and not negotiable.